How to create a website and marketing via the Internet is nothing new for many people who have long engaged in a virtual world, but for those who are laymen and not understand about this issue would be difficult, blind, dark and had no idea where to start , even not knowing what to ask to whom.
For that we submit this paper for you who want to understand about the world of marketing through the Internet.
We started with what we know, just for others to add them via comments below.
Making Website:
1. Creating a simple website with static content.
This method relies on a web design software such as microsoft word, front page, Adobe GoLive, Adobe's Dreamweaver (previously Macromedia Dreamweaver), or use a free open source software like Open Office or kompozer which can be downloaded from http://kompozer.sourceforge.net.
This way is easy as easy as writing an article using microsoft word and then record into html format.
Some pages are created separately and linked with hyperlinks, so if the user clicks the link the appropriate page will be opened.
Then, as the HTML pages are completed, you can upload it to the internet server.
You do not have to have their own Internet servers because it is so many web hosting services are cheap with good skills, with prices starting at Rp 1000, - per month.
Use Google to search the web hosting info, or use the free as www.000webhost.com
2. Exploiting Web Blog
We have available many free blog web service that provides a lot easier, because you can simply fill out the form to fill out an article / paper or info product and click save. Automatically your writing will posting are at your website.
Here are examples of free web blog that you can use:
- Www.blogspot.com
- Www.multiply.com
- Www.blogdetik.com
- Www.wordpress.com
- Etc.
3. Using the CMS Program
For those who have felt the ease of web blogs as described in point 2 above, where you simply fill out the form without needing to understand HTML can certainly understand the benefits of CMS programs.
Web blog is using a program / web application that allows users to fill / change the content without the need to understand HTML at all.
So the problem now is the limited web blog, which generally is limited to writing articles and discussion forums are alone and you are not free to choose the content, content location, such as design your expectations.
f you want to create an online store and website that the company is more flexible and bona fide and use your own domain name, you can use a lot of CMS programs available, generally free, open source is used.
Like for example:
- Joomla (www.joomla.org)
- Drupal (www.drupal.org)
- Mambo (www.mamboserver.com)
- Xoops (www.xoops.org)
- Zen Cart (www.zencart.com) online store
- VirtueMart (virtuemart.net) modules online store for Joomla and Mambo
- PrestaShop (www.prestashop.com), shop online
- Etc ...
Of course you will wonder how to use the CMS program?
How:
1. Purchase domain names and rent a web server / web hosting with a minimum capacity of hard disk space 10 mb, or use the free web hosting as www.000webhost.com.
Conditions that must be fulfilled by the web hosting facility is the availability of the MySQL database and PHP, these two critical and absolute terms.
2. Download CMS program that you enjoy, then upload to the web hosting folder that you rent to use an FTP program, then extract and open your website address to start the installation.
Very difficult is not it? yes sure, this way too difficult for most people who are not familiar with FTP program (program for transferring files over the internet).
The solution:
Find web hosting with CPANEL and Fantastico facilities. Web hosting is very large and cheap, from a free to reply paid from USD 0.5, - per month.
Once you rent a web server, you will be given a username and password to access CPANEL, the administrator pages.
Next open your web site address, for example www.iniadalahwebsiteku.com / cpanel you will be asked to fill in your username and password, then will appear CPanel pages, with many colorful icons.
Find the icon Fantastico cpanel usually at the bottom. Click on the icon.
After that will appear a list of the popular CMS application on the left side of the page fantastico.
Suppose you want to install Joomla, then click Joomla and then click install, then you will be asked to fill the Admin name, email and password Admin. Quite a few clicks then your website is ready.
Easy is not it?
Now the next step is to explore the functions of each of the CMS program. Please read the instructions provided by each CMS.
The simple logic is this: Open your web address, the contents of your username and password, after login, find the link ADMINISTRATOR, then you will find a menu component / module and content / block.
Menu component / module is a menu to set the modules will be displayed on the website.
While content / block is the menu to set the front display websites, such as the front page, where there are many excerpts articles from other pages.
If the component / module you want is not there, then you can download it from the CMS website in question.
Likewise, the design / theme of the website, you can download for free (but there are also reply paid).
Marketing Through Internet:
1. Utilizing Search Engine
Once your website has finished you need some way to explore your website has the highest rankings on search engines like google, yahoo, etc.. The term cool SEO (search engine optimization).
Here you must be good at designing these words in the title of the website, body text, keywords, etc.. so that if someone is looking for the word - certain words through the website search engine will display your website on the top or at least the front yard look.
Generally, your website will be recorded automatically by google, yahoo and others within 1 week.
There are some clues to your website quickly recorded by the search engine, read this article from google:
http://www.google.com/support/webmasters/bin/answer.py?answer=34397
To test whether your website has a high rating for the search for particular words, use this tool:
http://www.widexl.com/remote/search-engines/metatag-analyzer.html
You can explore these issues in SEO more in:
- Www.perfect-optimization.com
- Www.site-reference.com
To find out which keywords are most popular and worthy to be the keyword:
- Adwords.google.com (sign in, login, click the tools menu> and keyword tools.
2. Click Advertisement
You can take advantage of paid advertising per click as of:
- Google - adwords.google.com
Benefits paid this advertising per click is:
- You only pay when people click on ads
- Can be set budget per day, so if the amount exceeds the budget bill, the ad is not shown.
- Can specify a desired segment of visitors.
- Define the words specific search, for example if someone is looking for the ABC said the new ad will appear.
- Rate per click is determined by the auction system, so you can choose the words that have a low value alone.
Weaknesses:
- There are hands where your clicks are ignorant of causing unnecessary charges.
- There are just idly wonder where he's not actually your target market.
- Rate per click to be expensive for the words that are very popular.
3. Banner Ads
Many websites that provide space for the installation Banner (a picture).
Websites that have been popular with many visitors usually have a high rate but generally effective.
Advantages:
- Budget fix monthly, depending on the amount not? Click (but there are also banner-paid-per-click).
- Exposure to higher advertising, depending on the popularity of the web where you attach the banner.
Weaknesses:
- It's hard segmentation regulated.
- Expensive.
4. Classified Ads / Mini
This is a way of promotion / advertising of the most popular, where you simply register and then write the article desired ad.
Advantages:
- Free
- Easy
- Fast
Weaknesses:
- Advertising falls down every time someone posts a new ad
- Only show if these visitors are again looking for products that match your products only.
5. Community - Forum and Discussion Group
Ways of marketing in cyberspace is quite popular is to participate actively in forums and discussion groups. In this way, indirectly you can introduce your business to the community generally has a certain similarity in the case, whether it's a hobby communities, businesses, schools, etc..
Advantages:
- Your campaign is more accepted because you are part of the community who was well known there.
Weaknesses:
- Promotion does not matter-of-the blunt but hidden so that only efficient if the other members are interested in writing / your article.
- Not all forums, discussion groups allowed to advertise openly.
6. Email
The way this campaign would be effective if your product is consistent with the needs of email recipients, namely timing fit, if not then your email will be considered As with SPAM (junk email).
So goods at:
- Develop prospects and their email address
- Arrange the words that fit, do not regarding draft.
- Do not call words you, but mention the name of the recipient in the email, make it more personal.
- Create an interesting subject text
- A good vocabulary and polite, mild and not too much, straight to the point and explain your benefits.
- Do not send to multiple objectives at once, (the shipping address do not put together for a lot of email addresses), a single email to one email address. Because many anti-spam program that will include your email into the spam category and immediately threw it in the trash, or worse, the recipient will report you as a spammer that your web hosting will eventually close your web address.
- Add an explanation, "if you do not accept an email like this, please send a blank email to our email address ..."
Take advantage of bulk email application, which can send an email to many addresses at once with the same email content. GroupMail such as where to have a free version, but is limited to sending 100 emails at once.
Please download from: http://www.group-mail.com/asp/common/groupmail.asp
Closing
InsyaAllah we will continue to update / post the additions necessary to ease your learning.
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